“App for eternal life” – Outreach Media

Posted by on February 9, 2011 in Thoughts | 1 comment

This one is particularly interesting. Outreach Media’s latest billboard is all about that new-fangled gadget, the iPhone. Reading like something my grandpa would have said, after reading the tech pages in the local paper, the billboard simply reads “App for eternal life”, while the page at Outreach Media which it comes from says this:

“In case you hadn’t noticed, geek is chic, tech is cool and ‘apps’ are very much in. Most of the excitement is to do with smartphones like Apple’s iPhone and phones running the Android operating system.

So why are people frothing over apps? Because they’re so useful! With all kinds of sound, motion and light sensors built in as well as cameras, GPS location and 3G data, the smartphone is the ultimate gizmo. It’s the 21st Century electronic Swiss Army knife.”


Wow with that kind of in-depth knowledge within the church, I’m surprised that I haven’t become religious ages ago! But wait there’s more…

“But the best app has always been the Bible. It’s the app that shows the way to eternal life. One passage written by the Apostle Paul to a young minister called Timothy makes it clear why it’s got the best functions.”

While it may be true that The Bible can be downloaded to my iPhone, it’s hardly a useful app. In fact I have relegated The Bible, The Koran, The Hadith AND the Book of Mormon to the last page of my iPhone apps. Yes I have them all on my phone.

What is funny is the language used to try and convince the people of today that The Bible is cool. Not only is it the ultimate app, but it will save your soul too! The Bible is cool, so get onto the latest fad and get a bible now!

In a somewhat ironic twist of fate (or sis the people at Outreach Media have an insiders word on this?) the web was bombarded today with news that there is an officially sanctioned iPhone app available to prepare the faithful for absolution at confessionals. It’s called “Confession: A Roman Catholic App” and is available for download for a measly $1.99. The app is not designed to offer a 21st century version of absolution, no. The makers, known as littleapps.com say this about it:

“With a personalized examination of conscience for each user, password protected profiles, and a step-by-step guide to the sacrament, this app invites Catholics to prayerfully prepare for and participate in the Rite of Penance.”

This is interesting to note. They are charging $1.99 for the app. Imagine there are nearly a billion Catholics worldwide. about 15% of the world’s population. According to Wikipedia, Apple sold more than 73.5 million iPhones. Extrapolate the numbers and you see that this app alone, if even 5% of iPhone users buy it could amass several millions of dollars. If half of that goes to the developers, and the rest goes to the church, it’s not a lot compared to the holdings of the Roman Catholic church, but it’s enough to feed several starving villages in Africa.

Not that I’m saying the Christian church shouldn’t be allowed to peddle its goods on the open market. I mean, it’s a corporate world, either get on board or be left behind! Why not spread the word of God through electronic Bibles and give them to people whose houses, families and lives have been shattered by an “act of God”?

Sorry I got a little off track there. Back onto Outreach Media’s billboard.

At the time of writing this, Outreach Media’s website seems to be having some technical difficulties. I noticed the images of the billboard are missing. Hmmm, yes they can fix that, but then I tried to download the PDF of the notes. Hmmm, not a broken link, but a corrupt file. Hmmm, I certainly won;t be trusting them to write any important code for me any time soon. Oh well, we’re not all perfect, even with God on our side, we can still make mistakes.

The message I take from the billboard is simple. “You don’t need anything but The Bible. Just pray and all your worries will be looked after. You will live forever in Heaven.” Well good for you, if you believe this then I wish you luck on your journey. I predict that The Bible will be the next cool thing to have, the ultimate business companion and the best tool to take you to the afterlife before too long.

The future is now! See you in 3011!

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1 Comment

  1. Warning: The Bible app is riddled with bad code.

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